LESS IS MORE

noise-canceling everyday essentials

17 NOT HERE was founded on a singular belief: less is more. 

We strip away logos and noises to bring minimalist design for those who move through the world with quiet confidence.

OUR FOUNDER

At the age of 18, James Zheng committed to a minimalist lifestyle and began stripping away distractions.

Four years later, 17 NOT HERE was born.

We bring longevity in two forms: physical and aesthetic.

Our pieces are built to endure the rigors of daily wear, while our timeless deigns ensure they never feel outdated.

ART OF ESSENTIALS

We design for the person who chooses time over excess. Our pieces are inherently versatile, crafted to move seamlessly between the different spheres of your life.